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Title:      AVATAR 1, MEDIA AND SOCIO-TECHNOLOGICAL IMAGINARIES: IMPLICATIONS FOR HCI RESEARCH
Author(s):      Jorun Børsting, Alma Leora Culén and William Odom
ISBN:      978-989-8533-90-6
Editors:      Piet Kommers and Guo Chao Peng
Year:      2019
Edition:      Single
Keywords:      Research through Design, Research Products, Social Entrepreneurship, Socio-Technological Imaginaries, Media
Type:      Full Paper
First Page:      28
Last Page:      38
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      In this paper, we discuss the media coverage of a research product made for social innovation and its implications on our research and commercialization of the product that followed. We were interested in how media coverage shaped socio-technological imaginaries, cultural and social views of people around this new technology. The research product that was in the eye of the media interest was a networked artifact in the shape of a small robot called AV1, developed to reduce isolation among long-term ill children and adolescents. Discourse analysis was used to examine 170 news articles to explore diverse perspectives on AV1. Our work uncovers potential opportunities and challenges for researchers working with responsible social innovation and research products before commercialization. Further, it highlights the opportunities for research products to surface deeper entanglements between socio-cultural factors and technology innovation.
   

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