Title:	ASSESSING E-LEARNING IN AN MBA PROGRAM
Author(s):	Judith B. Kirkhorn, Ph.d.
ISBN:	972-98947-0-1
Editors:	António Palma dos Reis and Pedro Isaías
Year:	2003
Edition:	2
Keywords:	Online assessment, higher education .
Type:	Short Paper
First Page:	672
Last Page:	675
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	This paper explores how an online MBA program has designed and implemented a comprehensive assessment strategy to evaluate the program’s effectiveness and the extent to which students have acquired the skills and literacy levels needed in today’s workplace. The assessment strategy has three main components: the values, outcomes and student competencies linked to program objectives and outcomes; a personal development plan or portfolio completed by each student to identify academic and professional goals and objectives; surveys providing students opportunities to comment on their reactions to course content and format and their learning: At the end of the class to what extent do they believe they are able to successfully perform the tasks specified in the course objectives? Finally, six months after students complete their program, graduates and their employer are asked to assess the extent to which graduates have been able to apply what they’ve learned in the program to produce business results in their workplaces. Although an assessment plan is essential in any education or training program intent on measuring student learning and content relevance, it is especially critical in an accelerated online program serving a very diverse, worldwide audience. An assessment plan has allowed the MBA program at the University of Maryland University College to demonstrate that student learning actually occurs in an online program and to gather evidence to document, explain, and improve performance.
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