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Title:      APPLYING THE TAM TO OLAP AS A DECISION SUPPORT SYSTEM IN AN EDUCATIONAL ENVIRONMENT
Author(s):      Amir Albadvi, Mahdi Malaki, Seyyed Sabahedin Vajdi Dastgerdi, Fateme Sadeghi Ahangar
ISBN:      978-972-8939-68-7
Editors:      Miguel Baptista Nunes, Pedro Isaías and Philip Powell
Year:      2012
Edition:      Single
Keywords:      OLAP, Technology Acceptance Model, Structural Equation Model, Educational environment
Type:      Full Paper
First Page:      90
Last Page:      98
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      On-line analytical processing (OLAP) is a mature technology as a part of the new category named Business Intelligence for decision supports that are given to managers to analyze different dimensions of multidimensional data and enable them to obtain competitive advantage by accurate analysis and examination of organizational data. So considering the factors affecting the user’s acceptance and use are important to increase the benefits of such systems. The study has used Technology Acceptance Model (Davis 1989) to determine technology acceptance of an Online Analytical Processing (OLAP) in Tarbiat Modares University. This study took advantage of Structural Equation Modeling (SEM) approach to determine the relationships among constructs. Research results showed that, in the context of educational environment, Perceived Ease of Use, Perceived Usefulness and Attitude to Use have significant influence on Behavioral Intention for using OLAP.
   

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