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Title:      APPLICATION OF WECHAT PLATFORM IN SINO-FOREIGN COOPERATIVE UNDERGRADUATE EDUCATION COURSES
Author(s):      Jiguang Guo and Zhiqiang Luan
ISBN:      978-989-8533-99-9
Editors:      Piet Kommers, Adriana Backx Noronha Viana, Theodora Issa, Pedro IsaĆ­as and Tomayess Issa
Year:      2020
Edition:      Single
Keywords:      WeChat Platform Application, Higher Education Research, Sino-Foreign Cooperative Education, Professional Courses
Type:      Short
First Page:      73
Last Page:      78
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The research is to use the factor analysis method and statistical classification, finding out the problems existing in the current WeChat public account. The functions should be promoted in order to provide more professional services. For instance, the result illustrates that students of Sino-foreign cooperative education are more interested in personal development and job recruitment information, so WeChat should add and optimize internship or job recommendation function. In addition, making a step-by-step refinement of the research object and content, and finally give reasonable suggestions for the application of WeChat platform in the professional courses of Sino-foreign cooperative undergraduate students through data analysis.
   

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