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Title:
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AN INVESTIGATION OF THE FACTORS AFFECTING THE ADOPTION OF B2C E-COMMERCE IN SADC COUNTRIES: CASE STUDY OF BOTSWANA |
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Author(s):
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Geoffrey G. Seleka , Faith-michael E. Uzoka |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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B2C (Business-to-Consumer), E-commerce, SADC, e-market place. |
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Type:
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Short Paper |
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First Page:
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385 |
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Last Page:
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389 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The explosion in E-Commerce utilization has necessitated a considerable amount of attention, especially with regards to the performance of different economies in the global e-market place. Studies show that developed economies of the west have fully integrated the use of e-means in economic transactions, while developing countries, especially in the African continent have not attained a good level of integration in the global e-market. This study seeks to carry out a factor analysis of challenges to the adoption of business to consumer (B2C) e-commerce in Botswana. The study reveals that the following factors constitute challenges to the adoption of e-commerce in Botswana: Internet Marketing Factor (16.748%), Organizational Factor (14.319%), Internet Logistic and Access Factor (10.926%), Security and Legal Factor (10.278%), Customer Demographic Factor (9.673%), Internet Development Factor (6.267%), Media Reporting Factor (5.465%); with extraneous factors impacting about 26.323% . The study proposes some recommendations that could facilitate the adoption of ecommerce by organizations in Botswana. |
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