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Title:
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AN INVESTIGATION OF THE EMPLOYMENT (OR NOT) OF WEB LOG ANALYSIS BY ONLINE BUSINESSES IN GREECE |
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Author(s):
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Dimitrios Xanthidis , David Nicholas , Christos Zikas |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Electronic Commerce, Web Log Analysis |
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Type:
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Full Paper |
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First Page:
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122 |
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Last Page:
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128 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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There are two conflicting facts about the so-called information society in Greece. The first is that the population of internet
users has grown considerably in size breaking the 30% barrier of the countrys population. Furthermore, it is worth noting that
nowadays broadband connectivity has become all the more attractive to constantly increasing numbers of them. The second
reality, conflicting to the first, is that it is common knowledge to everyone in the country that local eCommerce activity is
stagnant. Past studies have shown that Greek companies executives have a very good understanding and appreciation of the
role of internet in their everyday business activities. On the other hand, the digital consumers do not seem quite appreciative
of the online presences of the local companies. This pilot study attempted to shed some light into the question of whether the
online businesses in the country are (or not) systematically monitoring their web sites visitors in an effort to make those
necessary changes that will make the sites attractive. The instrument of choice for the study was decided to be a short
interview of a small but representative sample of web designers. The results proved the hypothesis correct, that is, the
businesses employing web designers to build up their on-line presence are almost not at all interested about the web logs
analysis most often provided as a service included in the usual price of the web site design and maintenance. |
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