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Title:
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AN EXPLORATION OF THE ATTITUDE AND LEARNING EFFECTIVENESS OF BUSINESS COLLEGE STUDENTS TOWARDS GAME BASED LEARNING |
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Author(s):
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Chiung-Sui Chang, Ya-Ping Huang, Fei-Ling Chien |
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ISBN:
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978-989-8704-08-5 |
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Editors:
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Miguel Baptista Nunes and Maggie McPherson |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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learning effectiveness; digital game, game based learning, attitude toward game based learning |
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Type:
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Short Paper |
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First Page:
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304 |
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Last Page:
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308 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study aimed to explore the attitude and learning effectiveness in game based simulations from college students perspective. The participants included 189 business college students in Taiwan. The main instrument employed in this study was McDonalds video game. Additionally, participant selection, data collection and analysis; and results relevant to the research questions of this study are presented. |
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