Title:	AN ANALYSIS OF E-COMMERCE ADOPTION BETWEEN DEVELOPED AND DEVELOPING COUNTRIES: A HOLISTIC MODEL
Author(s):	Roland Sparks , Nick Desai , Perumal Thirumurthy , Cindy Kistenberg
ISBN:	978-972-8924-49-2
Editors:	Sandeep Krishnamurthy and Pedro Isaías
Year:	2007
Edition:	Single
Keywords:	e-Commerce, Developing Countries, Hofstede
Type:	Full Paper
First Page:	11
Last Page:	18
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	Although internet usage has grown exponentially in developing countries, a disparity exists between the expansion of the internet and the growth of e-commerce. As this expansion is relatively recent, academic literature comparing ecommerce in developing countries with that of developed countries is lacking. Efendioglu et al. (2005) present a threefactor model explaining the differences in e-commerce growth between developed countries and developing countries, which include infrastructure, socio-economic, and government/legal factors. This paper expands Efendioglu’s model by introducing additional factors affecting the growth of e-commerce in developing nations. Previous findings that income, availability of banks, and the amount of paved roads assist with e-commerce adoption in developing countries are included. Additionally, the expanded model includes other factors that distinguish e-commerce adoption between developed and developing countries: the transparency of government, competition in Internet provider services, individualism and power-distance (Hofstede Cultural Model factors), and the need for business to drive e-commerce expansion. This comprehensive model provides researchers and business practitioners with further insight into expanding e-commerce in developing countries.
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