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Title:
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ALTERNATIVE NEIGHBORHOOD CONFIGURATIONS IN AN ABMS MODEL TO ESTIMATE THE ADOPTION OF TELECENTERS IN BRAZIL |
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Author(s):
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Ismael Mattos A. Ávila , Luiz Acácio G. Rolim , Giovanni M. Holanda |
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ISBN:
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978-972-8924-87-4 |
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Editors:
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António Palma dos Reis |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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ABMS, diffusion models, adoption behavior, public policy, telecenter, digital inclusion |
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Type:
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Full Paper |
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First Page:
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167 |
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Last Page:
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176 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In the context of an agent-based modeling that estimates the acceptance of telecenters by their potential users in Brazil,
this paper discusses two alternative configurations of neighborhood for the creation of social networks, one based on
Moores cellular automaton, and another based on random relations. This discussion is an essential step in the creation of
the overall model, a bottom up approach in which the users (agents) are characterized in terms of their technological
innovativeness and are subject to the influence of their social networks; each agent is randomly assigned with a set of
initial features in order to reflect the diversity of behaviors and preferences found in a field survey with the target
audience. The final model is expected to be an evaluation tool to compare alternative digital inclusion strategies in terms
of effectiveness in attracting new users to the telecenters, and assessing the policies in terms of their efficacy in the
resource allocations and of how effective is a given equipment deployment strategy or premise location. This can help to
reallocate resources so as to maximize the results. |
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