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Title:
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ALIGNING EMARKETPLACE BUSINESS MODELS WITH SUPPLY CHAIN CONFIGURATIONS |
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Author(s):
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Valentina Ndou , Virginia Cisternino , Nezha Sadguy |
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ISBN:
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978-972-8924-44-7 |
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Editors:
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Pedro Isaías , Miguel Baptista Nunes and João Barroso (associate editors Luís Rodrigues and Patrícia Barbosa) |
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Year:
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2007 |
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Edition:
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V I, 2 |
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Keywords:
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Business model, supply chain, digital marketplace |
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Type:
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Full Paper |
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First Page:
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93 |
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Last Page:
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100 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Supply chains differ in the modalities of coordination and collaboration, the intensity and density of interaction, the way
the supply is organized, the technological structure and more in general the eReadiness state of firms. These
differentiated features influence the feasibility and the performance of eBusiness models. In this paper we argue that a
successful implementation of eBusiness models, in this case a digital marketplace, should be aligned to supply chain
configurations. This mean that before starting an emarketplace initiative, it is necessary to afford a context assessment, to
firstly establish the level of collaboration among supply chain firms, the intensity and density of interaction, the social
climate, the technological structure and coordination modalities. After that it is possible to find and put in place the
proper digital marketplace able to enhance the supply chain performance and increase the opportunities of growth in
organizations. |
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