|
Title:
|
ADOPTION OF MOBILE BANKING |
|
Author(s):
|
Golan Carmi and Nethanel Jay Drezner |
|
ISBN:
|
978-989-8533-90-6 |
|
Editors:
|
Piet Kommers and Guo Chao Peng |
|
Year:
|
2019 |
|
Edition:
|
Single |
|
Keywords:
|
Financial Application, Smartphone Application, Application Adoption, Mobile Banking |
|
Type:
|
Reflection Paper |
|
First Page:
|
441 |
|
Last Page:
|
443 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
The study examines which technical and psychological factors affect the willingness of the consumer to adopt a new
financial application, as part of the transition to mobile banking. Six factors were examinee: relative advantage,
complexity, compatibility, accessibility, trialability and perceived risk. To this end, a self-reported questionnaire was
distributed via social media among 402 banking customers. Findings indicate that the four criteria with the significant
impact on adoption of a financial application to smartphones are: relative advantage, compatibility, accessibility and
trialability. |
|
|
|
|
|
|
