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Title:
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ACTIVE-PASSIVE FRAMEWORK FOR DEVELOPING COMMUNICATION STRATEGIES TO COMBAT MISINFORMATION |
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Author(s):
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Safat Siddiqui and Mary Lou Maher |
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ISBN:
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978-989-8704-40-5 |
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Editors:
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Piet Kommers and Mário Macedo |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Fake News, Misinformation, Combat, Mitigate, Social Media Usage |
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Type:
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Short Paper |
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First Page:
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254 |
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Last Page:
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258 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Social media encourages users' participation that often leads to the spread of misinformation on social platforms. To mitigate the viral spread of misinformation, we have developed an Active-Passive (AP) framework that takes into consideration individuals' social media usage preferences when developing effective communication techniques. This framework leverages users' interaction tendencies and facilitates designing usage-focused interventions for combating the spread of misinformation. The AP framework has emerged from a review of the literature that describes users' social media interactions as a continuum from active to passive, where active users express high interaction tendencies compared to passive users. In this paper, we present the theoretical development of the AP framework and show its relevance for regulating communication and nudging strategies for platform-based interventions that combat the spread of misinformation. |
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