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Title:
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ABORT, DELETE, OR IGNORE? ASSESSING THE IMPLICATIONS OF UNSOLICITED COMMERCIAL COMMUNICATION (SPAM) FOR E-COMMERCE |
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Author(s):
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Evangelos Moustakas , Ranganathan Chandrasekaran , Ana Branca Carvalho |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Spam, UCE, corporate e-mail policies. |
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Type:
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Short Paper |
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First Page:
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315 |
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Last Page:
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320 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Although e-mail has proved to be an effective marketing tool, its misuse could potentially erode its appeal, popularity and usage and pose a fundamental threat to consumer confidence in e-commerce. Unsolicited Commercial Communication (UCE), commonly known as spam, impinges on the privacy of individual Internet users. It also costs users time spent reading and deleting the messages, as well as in a traditional economic sense, where users pay time-based connection fees. Spam, which most frequently takes the form of mass mailing, is a violation of Internet etiquette. This paper explores the implications of UCE for the growth of global e-commerce. It specifically assesses how multiple parties such as individual users, corporations and internet service providers are affected by UCE. Finally it identifies specific techniques used for UCE, and suggests some preliminary approaches to address them. |
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