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Title:
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A TYPOLOGY OF WEBSITE OBJECTIVES IN NON-PROFIT ORGANISATIONS: AN EXPLORATORY STUDY |
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Author(s):
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José Carlos Pinho |
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ISBN:
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972-98947-1-X |
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Editors:
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Pedro Isaías and Nitya Karmakar |
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Year:
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2003 |
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Edition:
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2 |
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Keywords:
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Non-profit organisations, website objectives. |
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Type:
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Short Paper |
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First Page:
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889 |
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Last Page:
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893 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The increasing popularity of the use of the Internet in a wide range of different areas of society has, to some extent, compelled non-profit organisations to gradually integrate new information technologies. Yet, the emerging literature on the evaluation of websites content has been mostly confined to for-profit organisations. This has led researchers to recognise the convenience of expanding research to different industries and different cultural contexts. Thus, this paper seeks to evaluate the Websites content in a new environmental context and empirically examine the main Interactive forms by proposing a measure that enables to evaluate the effectiveness of non-profit organisations websites. Alexa Network data is used to assess the traffic and hit rate of websites. |
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