Title:
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A TECHNOLOGY ACCEPTANCE MODEL ANALYSIS
OF METAVERSE TECHNOLOGY IN EDUCATION
AND BEHAVIOURAL INTENTION TO USE IT AMONG
UNIVERSITY STUDENTS. A COMPARATIVE ANALYSIS
OF STUDENTS' BEHAVIOUR IN THE NETHERLA |
Author(s):
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Nikolaos Misirlis and Yannis Nikolaidis |
ISBN:
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978-989-8704-47-4 |
Editors:
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Piet Kommers, Inmaculada Arnedillo Sánchez and Pedro Isaías |
Year:
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2023 |
Edition:
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Single |
Keywords:
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Metaverse, Technology Acceptance Model, University Students, E-Learning, MetaEducation, Greece, The Netherlands |
Type:
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Full Paper |
First Page:
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61 |
Last Page:
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67 |
Language:
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English |
Cover:
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Full Contents:
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click to dowload
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Paper Abstract:
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The present study proposes a framework for university students' metaverse technologies in education acceptance and
intention to use. The study is based on the Technology Acceptance Model (TAM). Data used are coming from two
universities and are compared to each other. 311 university students from The Netherlands and 292 from Greece
participated, gathering 513 valid answers to analyze (285 from The Netherlands and 228 from Greece).
The objectives of the study are to analyze the relationship between students' intention to use metaverse in education
technologies (hereafter named MetaEducation) in correlation with selected constructs of TAM such as Attitude (ATT),
Perceived Usefulness (PU), Perceived Ease of Use (PE), Self-efficacy (SE) of the metaverse technologies in education, and
Subjective Norm (SN). Furthermore, we want to research any cultural differences between the two populations based on
their answers. Therefore, we propose two different structural models from the SEM analysis, once for each country. For
both proposed models, different and individual analysis is conducted. We decided not to combine the datasets, since the
samples present several cultural differences.
The proposed models will be useful to universities' managers, policymakers, and professors to better incorporate the
upcoming metaverse technology. The present study tests the correlations among the aforementioned constructs. Preliminary
results show a hesitance to useMetaEducation technologies from university students from both countries. Self-efficacy and
Subjective Norms affect Attitude and Perceived Usefulness positively, but on the other side, there is no strong correlation
between Perceived Ease of Use and Attitude or Perceived Usefulness and Attitude. Authors believe that the weak ties
among the study constructs have to do with the lack of knowledge of what really MetaEducation really is, and which are
its advantages of use. |
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