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Title:
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A T-COMMERCE INTERFACE USING AN INFORMATION VISUALIZATION TECHNIQUE FOR THE IDTV BRAZILIAN MIDDLEWARE |
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Author(s):
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Anderson Gregório Marques Soares, Nikolas Jorge Santiago Carneiro, Rafael Veras Guimarães, Aruanda Simões Gonçalves Meiguins, Bianchi Serique Meiguins |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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t-commerce, iDTV, Ginga, interactive. |
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Type:
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Full Paper |
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First Page:
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229 |
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Last Page:
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236 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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With the increasing of the products purchase in the web and the spread of the digital transmissions in TV, considering that the TV is present in more than 90% of Brazilian households, grows the demand for interactive applications to facilitate the usual activities of the viewers for this platform, e.g. to choose, compare and buy products. In this context, aiming to facilitate the comparative analysis of products and hence the online buying process through iDTV (t-commerce), this article presents a purchase interface for iDTV brazilian middleware that uses an information visualization technique to support the t-commerce process. |
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