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Title:
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A SURVEY ON VARIOUS FACTORS OF COLOR PREFERENCES |
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Author(s):
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Ashraf Mohammed Iqbal, James Blustein |
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ISBN:
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978-972-8939-18-2 |
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Editors:
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Katherine Blashki |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Color emotion, color preference, color perception, cross-culture. |
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Type:
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Short Paper |
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First Page:
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284 |
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Last Page:
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288 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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In this paper, we conduct one survey on the existing literature to find out how different psychological factors such as culture, age, and gender influence different color preferences. It is showed how these research findings and guidelines can be useful in designing e-commerce websites. We are suggesting some guidelines for future researchers to better design research methodologies. Finally, one decision support system framework is proposed that can facilitate the designers in choosing appropriate colors for their interfaces. |
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