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Title:
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A STUDY ON TRUST AND VALUE ESTABLISHING STAGES IN E-COMMERCE GROWTH PROCESS |
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Author(s):
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Shigeru Hayashi , Kunihiko Higa |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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e-Commerce growth model, trust, value, stages |
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Type:
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Short Paper |
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First Page:
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307 |
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Last Page:
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311 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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At first, through literature review, this study shows that two fundamental factors which determine success or failure of e-
Commerce are trust and value (including value gained from generic characteristics of the Internet). The literature
review also revealed that there are two kinds of models to explain trust building process, which are an initial trust model
and a 2-stage model. Then, as a result of analysis and reconstruction of the trust and value composing factors reported in
the literatures, a hypothesis, establishing process of value also contains multiple stages, is formed. Lastly, in order to test
the above hypothesis, an e-Commerce growth model of multiple trust and value stages is proposed. |
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