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Title:
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A STUDY OF CONSUMER INFORMATION LITERACY BY INFORMATION SEARCH TYPE |
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Author(s):
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Yu Lim Lee, Jae-Eun Chung |
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ISBN:
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978-989-8533-84-5 |
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Editors:
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Piet Kommers, Tomayess Issa, Theodora Issa, Pedro Isaías and Wendy Hui |
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Year:
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2019 |
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Edition:
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Single |
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Keywords:
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Information Search, Consumer Information Literacy, Multi-Channel, Information Channel |
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Type:
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Poster/Demonstration |
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First Page:
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176 |
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Last Page:
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178 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this study is to classify consumers in their twenties and thirties based on information channel use and to examine the differences in consumer information literacy across clusters. Cluster analysis on use of fourteen information channels, performed on 320 Korean consumers between the ages of 20 and 39, identified four clusters. ANOVA and post-hoc analysis revealed that all subdimensions of consumer information literacy, including task definition, information seeking strategies, location and access, use of information synthesis, and evaluation, were significantly different across the clusters. Managerial and theoretical implications are provided based on the results. |
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