Title:	A NEW INTEGRATED BUSINESS MODEL
Author(s):	Luisa Domingues , José C. Cordeiro
ISBN:	972-98947-0-1
Editors:	António Palma dos Reis and Pedro Isaías
Year:	2003
Edition:	1
Keywords:	Web Value; E-Business Model; Focalisation; Web Services; Technological Model; Leverage Growth .
Type:	Full Paper
First Page:	501
Last Page:	509
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	This paper intends to analyse the threats and challenges of e-business, focusing on the necessity to create integrated models able to combine the following three structural domains: the business area and its projection to virtual environments; the functional structure required to support the new organization, and at last, the technological infrastructure. At the level of business area, the configuration will be sustained by three forces: the customer – the demanding source and the business driving force; the business – the way to organize resources in order to achieve company targets, involving its key competencies, internal responsibilities and behaviours, and; the company’s positioning – the role that the company aims to achieve making use of its key competencies. All these elements will be involved in a value network of bi-directional, complex and fluids relationships. The functional structure points out the fact that companies should become simple and flexible units in a way to quickly adapt to market behaviours, and constitute quasi-atomic entities in dynamic business configurations. Finally, the technological side recognizes web services have the necessary potential to support the behaviour of economical agents networks with distinct and sometimes non-compatible platforms, and to overcome major technical barriers.
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