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Title:
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A NEW APPROACH TO E-INSURANCE BROKERING |
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Author(s):
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Luís Nogueira , Eugénio Oliveira |
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ISBN:
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972-98947-0-1 |
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Editors:
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António Palma dos Reis and Pedro Isaías |
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Year:
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2003 |
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Edition:
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1 |
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Keywords:
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Brokering, Multi-criteria negotiation, customer communities, stereotypes, profiles . |
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Type:
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Full Paper |
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First Page:
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288 |
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Last Page:
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295 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The insurance industry appears to be lagging in the rapid evolution of financial services an e-commerce, as it faces strategic challenges in utilising the Web. The majority of insurers continue to build sites that are structured on a corporate orientation rather than customer needs. Customers are left on their own to figure out where they should find useful information. In this paper we propose an agent-mediated insurance brokering system using a flexible negotiation model that includes multi-attribute bidding as well as some kind of learning capabilities. Moreover, in the core of the provided brokering facility, we are using conceptual clustering procedures as an approach to better match customers and insurance product offers, providing a valuable add-on to both customer's and sellers' sides. Particular attention is paid to the interpretation of the generated communities. For this purpose, we use a metric to identify the representative insurance product configuration of each community.
To improve broker's bid evaluation we propose the construction of the customer's profile, reflecting its preferences on the attributes of an insurance product. |
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