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Title:
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A MODIFEID TAM FOR VERIFICATION OF E-COMMERCE ADOPTION FACTORS IN SMES |
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Author(s):
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Mohammad Ali Sarlak, Mohammad Babaian, Ali Ghorbani |
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ISBN:
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978-972-8939-31-1 |
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Editors:
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Piet Kommers, Tomayess Issa and Pedro Isaías |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Electronic commerce, small and medium size enterprises (SMEs), technology acceptance model (TAM) |
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Type:
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Short Paper |
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First Page:
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292 |
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Last Page:
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296 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper attempts to review the critical success factors (CSFs) that affect E-commerce adoption in Iranian SMEs and determine the importance of each factor using statistical techniques. In this regard, six hypotheses were defined on the premise of relationship between independent variables of modified technology acceotance model and E-commerce adoption using correlation tests. To perform this research, a number of SMEs implementing E-commerce in Iran were selected as samples. The information was collected from officials of information technology units of enterprises. The results show that variables of perceived usefulness, perceived ease of use, innovative character of enterprise, information technology maturity, and subjective norms have a significant positive impact on adoption of E-commerce in SMEs; however, industry competitive environment characteristics was found to have an insignificant correlation on dependent variable. By ranking independent variables, the perceived usefulness was identified as important factor affecting adoption of E-commerce in SMEs and the variables of perceived ease of use, subjective norms, information technology maturity, and innovative character of enterprise, come to the next ranks. In conclusion, some suggestions are given to officials involved and industries managers to facilitate implementation and establishment of E-commerce in SMEs. |
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