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Title:      A HYBRID MODEL FOR THE EVALUATION OF END USER EXPERIENCE IN A BRING YOUR OWN DEVICE ENVIRONMENT USING MULTIFACTOR AUTHENTICATION
Author(s):      Annie Hennelly, Sharon Gurry, Kieran Flanagan and Enda Fallon
ISBN:      978-989-8704-24-5
Editors:      Hans Weghorn
Year:      2020
Edition:      Single
Keywords:      Bring Your Own Device (BYOD), Multifactor Authentication (MFA), User Experience
Type:      Full
First Page:      27
Last Page:      36
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      There is a growing trend of Bring Your Own Device (BYOD) adoption in companies; the controls such as policies, companies attitude to risk, technological solutions that offer an additional layer of security help companies to protect themselves against risks such as data leakage or social engineering. We propose that companies focus is absolutely warranted to ensure the confidentiality and privacy of its assets but user experience must not be forgotten with this rising trend. In this paper we took an existing model Gupta (2018) used to measure user's intention to adopt BYOD and modified and utilised it to further investigate User Experience (UE) in relation to Multifactor Authentication (MFA) and BYOD. We implemented the model in a similar fashion as Gupta's study and created a number of hypothesis to evaluate the user's response and determine their experience to be positive, negative or neutral. The results indicated that there was not a correlation between perceived ease of use of MFA and perceived usefulness or user experience. While surprising this too was observed by Gupta and is an area further study is required. There were strong correlations observed however in positive perceived ease of use and personal innovativeness on users' positive attitude towards MFA which in turn could likely impact user experience.
   

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