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Title:
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A CUSTOMER FOCUSED E-COMMERCE APPROACH USING PURCHASING WEB PATTERNS |
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Author(s):
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Markus Weinmann , Yvonne Gaedke |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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e-commerce readiness, psychology, web pattern, purchase process, customer focused, situation |
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Type:
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Short Paper |
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First Page:
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219 |
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Last Page:
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223 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Why do some users leave web shops during their buying process - and others do not? In this paper, it is assumed that this
behaviour depends on the "electronic readiness" of people and on specific situations of customers during the buying
process. This paper will describe the approach to analyse barriers to e-commerce adoption by clustering customers
according to their e-commerce readiness and by taking into consideration individual situations. The idea is to develop
purchasing web patterns to support customers during the e-commerce process. |
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