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Title:      A CASE STUDY OF DEVELOPMENT AND ONLINE MARKETING OF ENGINEERING WEB APPLICATION WORLD WIDE
Author(s):      Viktor Pocajt , Miljana Otasevic , Zita Bošnjak
ISBN:      972-98947-0-1
Editors:      António Palma dos Reis and Pedro Isaías
Year:      2003
Edition:      2
Keywords:      e-business, Web application, Web database, metals, steel .
Type:      Short Paper
First Page:      984
Last Page:      987
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      Key to Steel and Key to Metals are the world’s most comprehensive online databases of metal material properties, developed to provide technical information to professional users worldwide. This paper describes development process that resulted in one of the biggest and most valuable resources in the metal engineering and processing vertical market, as well as marketing activities that attracted 15000+ users to the Key to Steel Web site.
   

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