Proceedings of the AMA21 2024 Virtual Conference, 11 – 12 December 2024 Edited by Adriana Backx Noronha Viana and Pedro Isaías ISBN (Book): 978-989-8704-63-4 ISBN (CD-ROM):

Titles Published in This Volume

MANAGING METAVERSE COMPLEXITIES IN TOURISM
Teresa Dieguez and Conceição Castro

CRITICAL FACTORS FOR DATA MARKETPLACE COMMERCIALIZATION: A QUALITATIVE STUDY
Marija Radić and Philipp Herrmann

PREPARING FOR INDUSTRY 4.0: STUDENT INSIGHTS ON DIGITAL SKILLS AND CHANGE
Teresa Dieguez and Conceição Castro

THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION AND FRUGAL INNOVATION IN EMERGING MARKETS FROM THE PERSPECTIVE OF HEALTH TECHS
Cristine Hermann Nodari, Moema Pereira Nunes and Juliana Bondan

DIGITAL MARKETING INNOVATIONS: TRANSFORMING CUSTOMER ENGAGEMENT AND STRATEGY
Abdellatif Maniali and Mohamed Jallal El Adnani

DIGITAL SUPPLY CHAIN TWIN
Gökhan Cenk, Jonas Andersson and Tobias Engel

EVALUATE THE IMPACT OF SOCIAL VALUE CO-CREATION CAPABILITIES ON THE SCALABILITY OF SOCIAL BUSINESSES
Serje Schmidt, Paola Schmitt Figueiró and Cristine Hermann Nodari

THE CHALLENGES OF DIGITAL INCLUSION IN DISTANCE EDUCATION: ADDRESSING INEQUALITIES IN ACCESS TO TECHNOLOGY
Yassine Hadj Sadek and Adil Boulahoual

EVALUATION OF DISTANCE EDUCATION: BIBLIOMETRIC ANALYSIS FROM 2019 TO 2024
Michele Pignatari de Mello

A NEW PROPOSAL FOR CRYPTOCURRENCY TAXONOMY: DEFINING LAYERS AND DIMENSIONS THROUGH THEIR INTRINSIC VARIABLES
Jeferson de Carvalho Gomes and Paulo Vitor Jordão da Gama Silva

ENTREPRENEURSHIP IN SMES: DRIVING INNOVATION AND ECONOMIC GROWTH
Abdennacer Lacheguer and Mohcine Bakhat

EXPLORING THE IMPACT OF DIETARIAN IDENTITY ON CONSUMER ATTITUDE AND PURCHASE INTENTION
Ana Hungara and Helena Nobre

BRAND EQUITY AND CRISES: HOW BRAND COMMUNICATION BASED ON FUNCTIONAL AND EMOTIONAL RESONANCE AFFECTS CONSUMER ATTITUDE TOWARDS NEGATIVE NEWS
Guilherme Keity Nakagawa, Edson Crescitelli and Maria Carolina Cavalcante Dias