EC 2015 Proceedings
ec2015 Proceedings of the IADIS International Conference e-Commerce and Digital Marketing

Las Palmas de Gran Canaria, Spain 21 - 23 July 2015

Edited by Piet Kommers, Pedro Isaías and Heredina Fernandez Betancort

ISBN (Book): 978-989-8533-42-5
ISBN (CD-ROM):

Titles Published in This Volume

PRIVACY-PRESERVING STATISTICAL ANALYSIS ON HEALTH DATA
Saeed Samet

A SEMI-AUTOMATIC APPROACH TO TRANSFORM AND LOAD CDA DOCUMENTS IN A DATA WAREHOUSE
Fabrizio Pecoraro, Daniela Luzi, Fabrizio L. Ricci

GAMIFICATION ELEMENTS IN DIABETES MHEALTH APPS: ANALYSIS AND RECOMMENDATION
Marwan S. Alluhaidan, Ala S. Alluhaidan

ADOPTION OF E-HEALTH IN PRIVATE AND PUBLIC HOSPITALS: A CASE STUDY OF BANGLADESH
Iskra Popova, Sabbit Asrafi

A MULTILAYER MOBILE ECOSYSTEM TO SUPPORT THE ASSESSMENT AND TREATMENT OF PATIENTS WITH COMMUNICATION DISORDERS
Vladimir Robles-Bykbaev, Martín López-Nores, Jorge García-Duque, José Juan Pazos-Arias, Juan Carlos Guillermo-Anguisaca

CONSUMER ADOPTION OF PERSONAL HEALTH RECORDS: AN EMPIRICAL INVESTIGATION OF PERSONAL & TECHNOLOGY FACTORS
Umar Ruhi, Armin Majedi

FINITE FUZZY SETS IN THE MEDICATION DECISIONS CONCERNING THE RETREAT OF SYMPTOMS IN RADIATION CYSTITIS
Elisabeth Rakus-Andersson, Janusz Frey

NURSESÂ’ KNOWLEDGE, PERCEPTIONS AND ATTITUDES TOWARDS THE USE OF ELECTRONIC MEDICAL RECORDS : A PILOT STUDY OF A CLINIC IN JEDDAH CITY, SAUDI ARABIA
Afrah Almutairi, Rachel McCrindle

INVESTIGATING FACTORS FOR HEALTH INFORMATION SYSTEMS USE BY PHYSICIANS IN DEVELOPING COUNTRIES
Olugbenga A. Adenuga, Ray M. Kekwaletswe

DESIGN OF A REFERENCE HANDLING SYSTEM FOR CLINICAL DNA SEQUENCING ANALYSIS
Jorun Børsting, Alma L. Culén, Morten C. Eike

EVALUATION OF INTERACTION MODES FOR MOBILE ACQUISITION OF FOOD-RELATED INFORMATION
Lübomira Spassova, Andreas Arens-Volland

PATIENT-INITIATED PERSONALISATION: PRIVACY, MOODS AND COLOURS
Maja van der Velden, Margaret Machniak Sommervold, Alma Leora Culén

METAVERSE RETAILING: ARE SVW USERS READY TO BUY REAL PRODUCTS FROM VIRTUAL WORLD STORES?
Diana Hassouneh, Malaika Brengman

MIND THE GAP! ARE LOCAL RETAILERS MISINTERPRETING CUSTOMER EXPECTATIONS REGARDING DIGITAL SERVICES?
Lars Michael Bollweg, Richard Lackes, Markus Siepermann, Peter Weber

FACTORS AFFECTING E-COMMERCE ADOPTION BY MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA
Indrawati, Ariwiati

MODELING THE PRICE-RELEVANCE RELATIONSHIP TO DRIVE USERSÂ’ DECISION MAKING
Angela Fortunato, Michele Gorgoglione, Umberto Panniello

A FRAMEWORK FOR DYNAMIC DATA QUALITY MANAGEMENT
Mortaza S. Bargh, Francois Mbgong, Jan van Dijk, Sunil Choenni

IS PURCHASING MORE EFFICIENT IN THE AUTOMOTIVE INDUSTRY? USAGE-BASED COMPARISON OF BUSINESS PROCESSES IN PURCHASING AS EXEMPLIFIED BY SAP ERP
Andreas Hufgard, Johannes Schulz

ARE INSTRUCTIONS VIA E-MAIL SUITABLE? HOW TO CHOOSE AN EFFECTIVE COMMUNICATION MEDIUM AFTER CHANGES IN IT-ENABLED WORKFLOWS
Matthias Lederer, Felix Missal

ECOSYSTEM MODELING FOR MOBILE VOICE BASED SERVICES; RURAL INDIAÂ’S BOTTOM OF THE PYRAMID VIEW
Himadri Das, Mikko Ruohonen, Gururaj Mahajan

EVALUATION OF RECOMMENDATIONS SUPPORTING BUSINESS PROCESS MODELING
Adam Styperek, Andrzej Szwabe, Pawel Misiorek

LONG-TERM NON-REPUDIATION OF ELECTRONIC HEALTH RECORDS
Tomasz Hyla

E-HEALTH SYSTEM ADOPTING A PRIORITY INDEX
Luca Lorenzi, Fernando Mattivi, Jonni Malacarne, Farid Melgani

PERSONNEL TRAINING FOR TELEMEDICINE CENTERS (A 15-YEAR EXPERIENCE OF THE INTERNATIONAL SCHOOL OF TELEMEDICINE)
Oleg Atkov, Andrei Selkov, Valeriy Stolyar

HEALTH AND SOCIAL CARE SERVICES FOR FRAIL PEOPLE: ICT AS A SUSTAINABLE ENABLER OF INTEGRATED CARE
Nicola Restifo, Federica Cirilli, Luca Gastaldi, Mariagrazia Fugini, Giulia Garavaglia and and Luca Chiantore

EFFICIENCY ASSESSMENT OF CHECK@FLASH: COST-MINIMIZATION FROM EHPADÂ’S PERSPECTIVE
Angela Martin, Elyonore Tsakeu, Gabrièle Piaton Breda

HIDDEN OPPORTUNITIES – E-COMMERCE IN FINLAND
Maija Korhonen

ONLINE ADVERTISING ON CONTENT AND SEARCH NETWORKS
Maria Elena Aramendia-Muneta

UNDERSTANDING CHALLENGES TO HIT SYSTEMS IMPLEMENTATIONS: A SOCIOTECHNICAL PERSPECTIVE
Salah Awami

KEY PRINCIPLES FOR EHEALTH BEHAVIOR CHANGE INTERVENTIONS
Robert J. Bensley, Jason Rivas

REAL-TIME VISUALIZATION OF HEART SOUNDS AND MURMURS ON A SMARTPHONE FOR A NOVICE
Noritaka Mamorita, Naoya Arisaka, Risa Isonaka, Tadashi Kawakami, Akihiro Takeuchi

DECI: DIGITAL ENVIRONMENT FOR COGNITIVE INCLUSION - IMPROVING ELDERLY CITIZENSÂ’ QUALITY OF LIFE THROUGH AN ICT-ENABLED PATIENT-CENTRIC HOME ENVIRONMENT
Paolo Locatelli, Nicola Restifo, Federica Cirilli, Roberto Moser

SKIN-ATTACHED SENSOR AND ARTIFACT REMOVAL USING CLOUD COMPUTING
Guangchao Ji, Wei Ouyang, Kunlong Yang, Geng Yang

CROWDFUNDING DEVELOPMENT IN SLOVAKIA
Juraj Fabus, Iveta Kremenova, Terezia Kvasnicova

THE USE OF GOOGLE TOOLS IN BUSINESS ACTIVITIES
Juraj Fabus, Iveta Kremenova,Terezia Kvasnicova

BRINGING WINE-MAKING BUSINESS ONLINE: WHAT MATTERS MOST TO CUSTOMERS
Michele Gorgoglione, Umberto Panniello, Daniela Buonamassa

<p><span style='font-size: 10pt; width: 702px; color: black; line-height: 150%; font-family: Arial; height: 176px;'> </span></p><table border='0'><tbody><tr><td><strong><span style='font-size: 7.5pt; color: black; line-height: 150%; font-family: Verdana'><img height='142' width='100' alt='ec2015' src='images/stories/Logos_Proc/ec2015.jpg' /></span> </strong></td><td><span style='font-size: 16px; color: #000000; line-height: normal; font-style: normal; font-family: Arial, Helvetica, sans-serif'><span style='color: black; text-decoration: none'><strong>Proceedings of the IADIS International Conference e-Commerce and Digital Marketing</strong></span></span><span class='fs1'><p class='fs1' style='font-size: 13px; color: #000000; line-height: normal; font-style: normal; font-family: Arial'>Las Palmas de Gran Canaria, Spain 21 - 23 July 2015</p><p class='fs1' style='font-size: 10pt; color: black; line-height: 150%; font-family: Arial'>Edited by </p><p class='fs1' style='line-height: 150%'><span style='font-size: 10pt; color: black; line-height: 150%; font-family: Arial'>ISBN (Book): 978-989-8533-42-5 <br />ISBN (CD-ROM): </span></p></span></td></tr></tbody></table><strong><span style='font-size: 10pt;'><span style='color: #000000;'>Titles Published in This Volume</span></span></strong><p><span style='font-size: 8pt;'>PRIVACY-PRESERVING STATISTICAL ANALYSIS ON HEALTH DATA <br /><em>Saeed Samet </em></span></p><p><span style='font-size: 8pt;'>A SEMI-AUTOMATIC APPROACH TO TRANSFORM AND LOAD CDA DOCUMENTS IN A DATA WAREHOUSE<br /><em>Fabrizio Pecoraro, Daniela Luzi, Fabrizio L. Ricci</em></span></p><p><span style='font-size: 8pt;'>GAMIFICATION ELEMENTS IN DIABETES MHEALTH APPS: ANALYSIS AND RECOMMENDATION <br /><em>Marwan S. Alluhaidan, Ala S. Alluhaidan</em></span></p><p><span style='font-size: 8pt;'>ADOPTION OF E-HEALTH IN PRIVATE AND PUBLIC HOSPITALS: A CASE STUDY OF BANGLADESH <br /><em>Iskra Popova, Sabbit Asrafi </em></span></p><p><span style='font-size: 8pt;'>A MULTILAYER MOBILE ECOSYSTEM TO SUPPORT THE ASSESSMENT AND TREATMENT OF PATIENTS WITH COMMUNICATION DISORDERS <br /><em>Vladimir Robles-Bykbaev, Martín López-Nores, Jorge García-Duque, José Juan Pazos-Arias, Juan Carlos Guillermo-Anguisaca</em></span></p><p><span style='font-size: 8pt;'>CONSUMER ADOPTION OF PERSONAL HEALTH RECORDS: AN EMPIRICAL INVESTIGATION OF PERSONAL & TECHNOLOGY FACTORS <br /><em>Umar Ruhi, Armin Majedi </em></span></p><p><span style='font-size: 8pt;'>FINITE FUZZY SETS IN THE MEDICATION DECISIONS CONCERNING THE RETREAT OF SYMPTOMS IN RADIATION CYSTITIS<br /><em>Elisabeth Rakus-Andersson, Janusz Frey</em></span></p><p><span style='font-size: 8pt;'>NURSESÂ’ KNOWLEDGE, PERCEPTIONS AND ATTITUDES TOWARDS THE USE OF ELECTRONIC MEDICAL RECORDS : A PILOT STUDY OF A CLINIC IN JEDDAH CITY, SAUDI ARABIA<br /><em>Afrah Almutairi, Rachel McCrindle </em></span></p><p><span style='font-size: 8pt;'>INVESTIGATING FACTORS FOR HEALTH INFORMATION SYSTEMS USE BY PHYSICIANS IN DEVELOPING COUNTRIES <br /><em>Olugbenga A. Adenuga, Ray M. Kekwaletswe</em></span></p><p><span style='font-size: 8pt;'>DESIGN OF A REFERENCE HANDLING SYSTEM FOR CLINICAL DNA SEQUENCING ANALYSIS<br /><em>Jorun Børsting, Alma L. Culén, Morten C. Eike</em></span></p><p><span style='font-size: 8pt;'>EVALUATION OF INTERACTION MODES FOR MOBILE ACQUISITION OF FOOD-RELATED INFORMATION <br /><em>Lübomira Spassova, Andreas Arens-Volland </em></span></p><p><span style='font-size: 8pt;'>PATIENT-INITIATED PERSONALISATION: PRIVACY, MOODS AND COLOURS<br /><em>Maja van der Velden, Margaret Machniak Sommervold, Alma Leora Culén </em></span></p><p><span style='font-size: 8pt;'>METAVERSE RETAILING: ARE SVW USERS READY TO BUY REAL PRODUCTS FROM VIRTUAL WORLD STORES? <br /><em>Diana Hassouneh, Malaika Brengman</em></span></p><p><span style='font-size: 8pt;'>MIND THE GAP! ARE LOCAL RETAILERS MISINTERPRETING CUSTOMER EXPECTATIONS REGARDING DIGITAL SERVICES? <br /><em>Lars Michael Bollweg, Richard Lackes, Markus Siepermann, Peter Weber</em></span></p><p><span style='font-size: 8pt;'>FACTORS AFFECTING E-COMMERCE ADOPTION BY MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES IN INDONESIA<br /><em>Indrawati, Ariwiati </em></span></p><p><span style='font-size: 8pt;'>MODELING THE PRICE-RELEVANCE RELATIONSHIP TO DRIVE USERSÂ’ DECISION MAKING<br /><em>Angela Fortunato, Michele Gorgoglione, Umberto Panniello</em></span></p><p><span style='font-size: 8pt;'>A FRAMEWORK FOR DYNAMIC DATA QUALITY MANAGEMENT<br /><em>Mortaza S. Bargh, Francois Mbgong, Jan van Dijk, Sunil Choenni</em></span></p><p><span style='font-size: 8pt;'>IS PURCHASING MORE EFFICIENT IN THE AUTOMOTIVE INDUSTRY? USAGE-BASED COMPARISON OF BUSINESS PROCESSES IN PURCHASING AS EXEMPLIFIED BY SAP ERP<br /><em>Andreas Hufgard, Johannes Schulz</em></span></p><p><span style='font-size: 8pt;'>ARE INSTRUCTIONS VIA E-MAIL SUITABLE? HOW TO CHOOSE AN EFFECTIVE COMMUNICATION MEDIUM AFTER CHANGES IN IT-ENABLED WORKFLOWS<br /><em>Matthias Lederer, Felix Missal</em></span></p><p><span style='font-size: 8pt;'>ECOSYSTEM MODELING FOR MOBILE VOICE BASED SERVICES; RURAL INDIAÂ’S BOTTOM OF THE PYRAMID VIEW <br /><em>Himadri Das, Mikko Ruohonen, Gururaj Mahajan</em></span></p><p><span style='font-size: 8pt;'>EVALUATION OF RECOMMENDATIONS SUPPORTING BUSINESS PROCESS MODELING<br /><em>Adam Styperek, Andrzej Szwabe, Pawel Misiorek</em></span></p><p><span style='font-size: 8pt;'>LONG-TERM NON-REPUDIATION OF ELECTRONIC HEALTH RECORDS<br /><em>Tomasz Hyla </em></span></p><p><span style='font-size: 8pt;'>E-HEALTH SYSTEM ADOPTING A PRIORITY INDEX <br /><em>Luca Lorenzi, Fernando Mattivi, Jonni Malacarne, Farid Melgani</em></span></p><p><span style='font-size: 8pt;'>PERSONNEL TRAINING FOR TELEMEDICINE CENTERS (A 15-YEAR EXPERIENCE OF THE INTERNATIONAL SCHOOL OF TELEMEDICINE) <br /><em>Oleg Atkov, Andrei Selkov, Valeriy Stolyar</em></span></p><p><span style='font-size: 8pt;'>HEALTH AND SOCIAL CARE SERVICES FOR FRAIL PEOPLE: ICT AS A SUSTAINABLE ENABLER OF INTEGRATED CARE<br /><em>Nicola Restifo, Federica Cirilli, Luca Gastaldi, Mariagrazia Fugini, Giulia Garavaglia and and Luca Chiantore</em></span></p><p><span style='font-size: 8pt;'>EFFICIENCY ASSESSMENT OF CHECK@FLASH: COST-MINIMIZATION FROM EHPADÂ’S PERSPECTIVE<br /><em>Angela Martin, Elyonore Tsakeu, Gabrièle Piaton Breda</em></span></p><p><span style='font-size: 8pt;'>HIDDEN OPPORTUNITIES – E-COMMERCE IN FINLAND<br /><em>Maija Korhonen </em></span></p><p><span style='font-size: 8pt;'>ONLINE ADVERTISING ON CONTENT AND SEARCH NETWORKS <br /><em>Maria Elena Aramendia-Muneta</em></span></p><p><span style='font-size: 8pt;'>UNDERSTANDING CHALLENGES TO HIT SYSTEMS IMPLEMENTATIONS: A SOCIOTECHNICAL PERSPECTIVE<br /><em>Salah Awami</em></span></p><p><span style='font-size: 8pt;'>KEY PRINCIPLES FOR EHEALTH BEHAVIOR CHANGE INTERVENTIONS<br /><em>Robert J. Bensley, Jason Rivas</em></span></p><p><span style='font-size: 8pt;'>REAL-TIME VISUALIZATION OF HEART SOUNDS AND MURMURS ON A SMARTPHONE FOR A NOVICE<br /><em>Noritaka Mamorita, Naoya Arisaka, Risa Isonaka, Tadashi Kawakami, Akihiro Takeuchi</em></span></p><p><span style='font-size: 8pt;'>DECI: DIGITAL ENVIRONMENT FOR COGNITIVE INCLUSION - IMPROVING ELDERLY CITIZENSÂ’ QUALITY OF LIFE THROUGH AN ICT-ENABLED PATIENT-CENTRIC HOME ENVIRONMENT <br /><em>Paolo Locatelli, Nicola Restifo, Federica Cirilli, Roberto Moser </em></span></p><p><span style='font-size: 8pt;'>SKIN-ATTACHED SENSOR AND ARTIFACT REMOVAL USING CLOUD COMPUTING<br /><em>Guangchao Ji, Wei Ouyang, Kunlong Yang, Geng Yang</em></span></p><p><span style='font-size: 8pt;'>CROWDFUNDING DEVELOPMENT IN SLOVAKIA<br /><em>Juraj Fabus, Iveta Kremenova, Terezia Kvasnicova</em></span></p><p><span style='font-size: 8pt;'>THE USE OF GOOGLE TOOLS IN BUSINESS ACTIVITIES<br /><em>Juraj Fabus, Iveta Kremenova,Terezia Kvasnicova</em></span></p><p><span style='font-size: 8pt;'>BRINGING WINE-MAKING BUSINESS ONLINE: WHAT MATTERS MOST TO CUSTOMERS<br /><em>Michele Gorgoglione, Umberto Panniello, Daniela Buonamassa</em></span></p><p><span style='font-size: 8pt;'>COVER - EC2015<br /><em></em></span></p><p><span style='font-size: 8pt;'>FRONT MATTER - EC2015<br /><em></em></span></p>