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Title:
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THE EFFECTIVENESS OF SME WEBSITES IN A BUSINESS TO BUSINESS CONTEXT |
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Author(s):
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Rosemary Stockdale , Chad Lin , Susan Stoney |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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SMEs, websites, eQual, evaluation. |
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Type:
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Full Paper |
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First Page:
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259 |
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Last Page:
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266 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This research analyses the effectiveness of SME business to business websites from a user perspective. An established evaluation instrument (eQual) is used to assess 80 websites in terms of usability, information quality, and interaction and service. The analysis shows that although a significant number of sites reflect little understanding of the attributes of good design or potential benefits to be gained from websites, there are examples of competent and effective website use. |
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