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Title:
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RANKING-TYPE DELPHI STUDIES IN IS RESEARCH: STEP-BY-STEP GUIDE AND ANALYTICAL EXTENSION |
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Author(s):
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Jörn Kobus, Markus Westner |
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ISBN:
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978-989-8533-50-0 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2016 |
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Edition:
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Single |
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Keywords:
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Delphi, Best/Worst Scaling, MaxDiff, Maximum-Difference-Scaling |
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Type:
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Full Paper |
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First Page:
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28 |
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Last Page:
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38 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Ranking-type Delphi is a frequently used method in IS research. However, besides several studies investigating a rigorous application of ranking-type Delphi as a research method, a comprehensive and precise step-by-step guide on how to conduct a rigorous ranking-type Delphi study in IS research is currently missing. In addition, a common critic of Delphi studies in general is that it is unclear if there is indeed authentic consensus of the panelists, or if panelists only agree because of other reasons (e.g. acquiescence bias or tiredness to disagreement after several rounds). This also applies to ranking-type Delphi studies. Therefore, this study aims to (1) Provide a rigorous step-by-step guide to conduct ranking-type Delphi studies through synthesizing results of existing research and (2) Offer an analytical extension to the ranking-type Delphi method by introducing Best/Worst Scaling, which originated in Marketing and Consumer Behavior research. A guiding example is introduced to increase comprehensibility of the proposals. Future research needs to validate the step-by-step guide in an empirical setting as well as test the suitability of Best/Worst Scaling within described research contexts. |
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